Derby County Community Trust (DCCT) has launched a new identity campaign titled “Not Just Football”, celebrating the breadth and depth of its work across Derby and Derbyshire.

Whilst football remains a vital part of the Trust’s identity, the campaign highlights the many other ways DCCT supports local communities, from green initiatives and cancer recovery programmes to the Derby 10K and Community Meals. The message is clear; the work of the Trust is much more than just football.

“We’re proud of our footballing offer, but we’re equally proud of everything else we do,” said Paul Newman, CEO at DCCT. “Whether it’s helping someone recover from illness, supporting mental health, or simply bringing people together through sport and activity, our work reaches far beyond the pitch.”

The campaign will be rolled out across social media, local press, and community events, with stories and testimonials from participants who’ve benefited from DCCT’s diverse programmes.

“Not Just Football” aims to challenge perceptions and invite more people to engage with the Trust’s work, whether as participants, partners, or supporters.

Programmes featured in the video include Female Talent Pathway, Derby Shooters, Football and Education, Sensory Room, Derby 10k, Live IT, Community Meals, Pain Management, Team Talk, Celebration of Dance, The Dug Out and Rams in Kenya.

For more information and to watch the launch video, visit derbycountycommunitytrust.com or follow @DCCTOfficial on social media.